I Learned to Think Like a Futurist in a Museum

Museum of Brands, Packaging, and Advertising located in Nottingham, London. Their collection started in Victorian Era to today’s well know brands. From toileteries, foods, drinks, and much more. With knowing how brand evolved, we know how customer taste is changing.

On July 9, we visited Museum of Brands, Packaging, and Advertising, and also had a workshop there. The museum trip started in the time alley which focused on the changes of brands through specific period of time such as Victorian Era, World War Era, etc. We clearly saw how design changed from drawing pictures to photograph, from using ceramic jar to glass jar, and the improvement of technology. After that there is a room showing evolution of specific brand. For example is Cadbury Milk Tray, there are many packangings started from the very first Cadbury Milk Tray with red box to our today Cadbury Milk Tray with purple box with pink patterns.

Finished the sightseeing, we went to class for workshop where we had to choose one specific brand in which we observe its changes. Done observing, we are asked to imagine how the future packaging of the brand is. From that point things started to be challenging because we had to imagine what evolvement could happen and used our imagination and draw it. But it is interesting because we just like having our own brand, isn’t it? Then we are requested to target the specific consumer, and made their profile. Again, I found that interesting and challenging because we are free to use our imagination!

From the workshop I learned to be creative, and think like futurist. Looking back in history is great, but we must know that tomorrow is more important. And also, I never found that I interested in marketing before. Thanks to packaging design and design thinking workshop, I found my interest. I would definitely learn more about it!

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I Walk with Another Perspectives

I love to take photos, from little and unimportant things to most valuable memory I dont want to forget. From an artistic junction in a city I visit or how great my dress look. Most of those photos are taken with my smartphone, since I always bring it everywhere I go, it can’t miss a moment. So when I knew that I would learn mobile photography while strolling in London, I was cheering inside! I was beyond excited to snap famous landmarks like Trafalgar Square, Big Ben, and London Eye.

The very first thing our facilitator told us was to change our perspective; made small things became great. We are asked to capture a bloom flower in the St James’s Park and with the power of a zoom, the picture got amazingly beautiful. And suddenly we feel like a pro!

Our facilitator guided us very well, and she also very kind. She helped me with my lenses, and give example with my phone, and she just made best photo ever saved there. From her I learned that skills are way over equipment. Our ability to feel, catch moments, and read situation are way over our lenses, tough with great camera pictures made are still better. But, we can always start building our skill with every tool and equipment we had, without even being discouraged.

Now I’m planning to train my sense to make great photo with simple equipment. And when I’m ready, I will hop to professional photography, someday!

The Red Devils Keep on Doing Great

Who doesnt love Sundays? A day off after hectic week, even be more special when we travel out from the town. Okay, I may have already travelled, but again that Sunday was special because we went to Manchester! Even better news for football lovers, we were going to have a workshop at Manchester United! I may not a very fans of it, but the big name of MU and excited feeling to visit Old Trafford really hyped me.

At first we had museum sightseeing. I looked at thropies and awards and even the club’s jersey evolvement. We even took photos of a MU jersey with our names! And then the time came and we had to gather in a class for workshop. We learned football business, especially MU itself. How they make money, where are their revenue streams, and so many more. What surprised me, is that football match ticket isn’t their biggest revenue, but sponsorship is. Currently MU is having contract with around 72 sponsors, and the biggest three are Adidas, Chevrolet, and AON. Yeah I know you may not really surprised with those three names since it is very visible in MU’s jersey.

In football business, having a loyal supporter is also essential. MU have established its loyal supporter since 1901, and the biggest one is located in Asia. With still-growing number of supporters, revenue from retail (for example selling merchandise) is getting huge. No wonder that Forbes made them the most valuable sports club in 2017.

I learned that in making football business, the first one is building fans and supporters, because loyal supporters don’t come easy, and clearly not in a short period. This workshop impacted me to open my eyes to look at almost infinite business opportunities. I would really look forward to learn business sectors, in sports especially, and not only footbal. And if I had chance, I would be glad to dig deeper in MU’s business model for sure!

Design Thinking: An Insightful 2 Days Workshop

Thursday, July 5, I arrived at London on 12 and straight headed to Loughborough University. Long story short: because of my visa problem, I came late to London for a day, and by then, I skipped design thinking workshop for a day also.

When I finally arrived at class, our facilitator, James Rock, one of the founders of Design Thinkers in United Kingdom were already finished explaining context map, one of the tools of design thinking. I actually feel sad for coming late a day (and almost a day and a half) but thanks to James and our guide, Miss Stephanie, for explaining to me what I missed.

So, design thinking is a human-centered approach for innovation. The steps are emphatize, reframe, ideate, prototyping, and testing; those are “Double Diamond Method”. James guided and teach us the tools used; from defining the problem to social business model. Since creative collaboration is very important, everyone in class were giving their perspectives in post-it and sticked it to the big paper in the wall, and by the end of the class we had reflection of what we learned by writing “what I like, what I learned, and what I wish”.

For me, I found design thinking very insightful and applicable in almost everyday life situation. Tough at some point I found it quite challenging, I’m still very excited. It gives us clearer view of the problem, and how to generate idea, before jump on the solution. We worked in teams and with creative medias such as legos, and colored papers, so that I personally learned very much about teamwork and creative thinking, and also working under the pressure.

I finally understand quote “the right question gives the right answer” after this workshop. Any chances for deeper learn about design thinking is open for me, therefore I can use it to solve everyday life problems, and to make better solution!