Museum of Brands, Packaging, and Advertising located in Nottingham, London. Their collection started in Victorian Era to today’s well know brands. From toileteries, foods, drinks, and much more. With knowing how brand evolved, we know how customer taste is changing.
On July 9, we visited Museum of Brands, Packaging, and Advertising, and also had a workshop there. The museum trip started in the time alley which focused on the changes of brands through specific period of time such as Victorian Era, World War Era, etc. We clearly saw how design changed from drawing pictures to photograph, from using ceramic jar to glass jar, and the improvement of technology. After that there is a room showing evolution of specific brand. For example is Cadbury Milk Tray, there are many packangings started from the very first Cadbury Milk Tray with red box to our today Cadbury Milk Tray with purple box with pink patterns.
Finished the sightseeing, we went to class for workshop where we had to choose one specific brand in which we observe its changes. Done observing, we are asked to imagine how the future packaging of the brand is. From that point things started to be challenging because we had to imagine what evolvement could happen and used our imagination and draw it. But it is interesting because we just like having our own brand, isn’t it? Then we are requested to target the specific consumer, and made their profile. Again, I found that interesting and challenging because we are free to use our imagination!
From the workshop I learned to be creative, and think like futurist. Looking back in history is great, but we must know that tomorrow is more important. And also, I never found that I interested in marketing before. Thanks to packaging design and design thinking workshop, I found my interest. I would definitely learn more about it!